New domains: What will be the trends?

The digital world is constantly evolving and, with it, the way businesses and entrepreneurs establish their online presence. Top-level domains (TLDs) have been a fundamental part of the digital identity of brands and businesses, and in the coming years we will see significant growth in the adoption of new domain extensions.

In this article, we will explore what the trends in TLDs will be, what impact they will have on companies’ digital strategy and how you can leverage them to strengthen your online presence.

The rise of new TLDs: beyond .com

For decades, the .com domain has been the standard on the Internet. However, with the growing demand for domain names and the need for greater personalization, hundreds of new extensions have emerged, some specific to industries and others focused on locations or communities.

New top-level domains (TLDs) are important because they offer businesses, entrepreneurs and brands more options to customize their online presence and enhance their digital strategy. Here are some key reasons:

Traditional domains like .com or .net are often saturated, making it difficult to find short, relevant domain names. New TLDs open up more opportunities to register creative and specific names that fit the brand identity of businesses.

In addition, new domains help businesses in generating brand identity, extensions such as .tech, .shop, .law, .art allow businesses to highlight their industry or sector, helping users to quickly identify the purpose of the website.

On the other hand, search engines have become better at interpreting alternative domains, and some TLDs can help improve relevance in certain searches. For example, a site with .photography may attract more photography-related traffic.

Geographic domains such as .MX or niche domains can help companies establish a stronger local presence or even internationalize their brand with options such as .global or .world.

The following types of TLDs are expected to gain relevance in the coming years:

1. Industry and niche specific TLDs

Some of the domains that will be on the rise in the near future are industry-specific or niche TLDs. Extensions such as .tech, .store, .ai, .app and .finance are being adopted by companies looking for an identity more aligned with their sector. For example:

• Tech startups opt for .tech or .ai (especially in the field of artificial intelligence).
• Ecommerce and online stores prefer .store or .shop .
• Financial and fintech companies are exploring .finance or .bank .

Adopting these TLDs helps businesses differentiate themselves and reinforce their positioning in their market, as well as being more easily recognized by the public.

2. Geographic and localized TLDs

The domain extensions that indicate a specific location are not something new, they have been proving to be the best option if you need to position yourself at a regional level for several decades. However, the possibilities are increasing and are more specific. The advantages are varied as they allow local businesses and projects to be easily identified, either by users themselves or by search engines. Some popular examples include:

• .lat for the Latin community.
• .nyc, .london, .berlin for specific cities.

These types of domains are ideal for companies with a regional focus that want to improve their search engine rankings.

3. Customized and creative TLDs

Brands are increasingly looking for personalized and memorable options. TLDs such as .xyz, .online, .live and .fun allow businesses and content creators to have unique, easy-to-remember domain names, as well as being easier to recognize.

In addition, with the arrival of ICANN’s new round of applications in 2026, we will see more branded domains ( .google, .amazon, .nike ), marking a new era in corporate digital identity.

4. Opportunities for innovation and differentiation

By freeing companies from .com saturation, new TLDs encourage creativity and allow brands to explore customized options, including branded domains such as .google or .bmw , which reinforce brand identity and authenticity.

Examples of brands and websites that are already using new TLDs

The digital world is constantly evolving, and one of the most notable trends is the proliferation of new Top Level Domains (TLDs). While for decades the .com domain has been the standard, today we have a wide variety of extensions that allow businesses and entrepreneurs to customize their online presence and differentiate themselves in a saturated market. Here are some examples of brands that have already bet on these innovative extensions.

1. Google and .google

Google has invested in the creation and registration of the .google TLD, using it to launch projects and services that reinforce its brand image. Although much of its presence is still in .com, the use of .google allows the company to centralize specific initiatives and give a distinctive touch to certain products.

2. BMW and .bmw

The renowned automotive brand has registered the .bmw domain to protect and reinforce its digital identity. This extension is not only unique, but also helps customers immediately associate the extension with the brand, increasing trust and facilitating navigation.

3. Startups and sectoral TLDs such as .tech and .app

Many startups and technology companies have adopted extensions such as .tech and .app to position their presence in the market. For example, a startup focused on artificial intelligence solutions could register a domain like innovate.tech to reflect its area of expertise in a straightforward and modern way.

4. Ecommerce and .store

The ecommerce sector has also taken advantage of the new extensions. Online retail websites are opting for domains such as .store or .shop to immediately communicate that they are a place to buy, which can improve the user experience and enhance digital marketing.

How to choose the best domain for the future

If you’re thinking about registering a new domain, here are some key recommendations. First, align your domain with your industry and goals. For example, if you have a fintech company, an option like .finance can strengthen your image.

The second point is to choose a domain that is easy to pronounce and remember. Consider the ease of remembering and spelling your domain, this way your audience can enter your site faster and without confusion. Avoid names that are too long or confusing.

Our last recommendation is focused on protection, if possible, register your name in several extensions to prevent others from using it.

Think about SEO. We have already talked about several SEO techniques to make your website relevant and one of them is the domain name. Some extensions can improve your visibility in local or niche searches.

The future of domains is marked by diversification and customization. New TLDs offer companies the possibility to choose an extension that not only reflects their identity and industry, but also facilitates their positioning in the market and enhances the user experience. Embracing these innovations can be a significant competitive advantage, allowing brands to stand out in an increasingly saturated digital environment.

If you are looking for a domain that aligns with your brand and clearly communicates your value proposition, exploring new TLDs could be the first step towards a more differentiated and successful digital strategy. Are you ready to use a new TLD?