Online selling websites
In the digital age, selling online has become a popular and effective way to market products and reach a wide audience around the world, today’s online selling websites can be as functional and profitable as having your own web store.
If you are looking to sell your products online, whether as a small business, entrepreneur or individual, these 6 platforms are some of the best options available.
1. Amazon
Amazon is one of the largest and most popular online selling website platforms in the world. This fame is not for free, with millions of active users and a wide variety of product categories, Amazon is a marketplace that offers an excellent opportunity to reach a large audience and increase sales.
Another of Amazon’s most important advantages is its Fulfillment by Amazon (FBA) program. This program allows sellers to store their products in Amazon’s warehouses and use its distribution network to ship the products to customers. This way you don’t have to worry about a warehouse and delivery logistics.
Tips to start selling on Amazon
Selling on Amazon is becoming easier and easier, so more and more entrepreneurs are choosing it as their marketplace. However, you should take into account the following tips for selling on Amazon, so that your experience is what you are looking for.
Amazon is an open marketplace for everyone, from manufacturers who sell their own products, to independent distributors or resellers, so no matter what your business model is, you can use Amazon as a platform for your sales. You can sign up using your name or company name, billing address, a credit card and a phone number.
The price is quite affordable, once you register as a seller you can use the platform for 12 months for free, after this time you must pay a monthly fee $ 600 MXN, no matter how many items you sell, If you use logistics to ship your products you must pay an extra fee that varies depending on the product and price.
From their sales center you can add new products and edit their information, this is where you must make a detailed description of your products using keywords, so that Amazon’s algorithm can recommend your product to customers who need it.
2. MercadoLibre
MercadoLibre is one of the main e-commerce platforms in Latin America. With a presence in several countries in the region, MercadoLibre offers a wide variety of products and services, from electronics to fashion and home. If you are looking to reach an audience in Mexico or Latin America, MercadoLibre can be an excellent option for selling online.
Tips for selling on Mercado Libre
The process to start selling on this site is very simple, it is just a matter of uploading your products and an ad is instantly created and displayed in the search results. Mercado Libre’s recommendation to convert visits into sales is that you answer all your customers’ questions and provide all the information about your products.
As for the selling costs on the platform, Mercado Libre allows you to publish your ad for free and you only pay until the sale is completed, the commission ranges from 8% to 16% depending on the category of the product. You must take into account that the minimum price for a product published on the platform is $ 35 MXN.
3. eBay
eBay is another widely known online selling website that has been in operation for more than two decades. With eBay, you can sell a wide range of products. One of the most important features of this site is that you can sell both new and used products, through auctions or outright purchases. The platform offers a wealth of tools and features to help sellers optimize their listings and maximize their sales.
Tips for selling on eBay
For years eBay has positioned itself as one of the favorite platforms for selling among entrepreneurs, manufacturers, resellers and distributors. One of its most important advantages is the ease of starting your own business, as you only have to access the sell on eBay tab. Once inside you have to create a listing before you can start selling your product. Also, you have the opportunity to sell to users all over the world using eBay’s logistics.
Start by uploading your item to the corresponding category, this will help you reach the ideal customers, add the best photos and the most detailed description you can, you also have to define the payment methods, ideally you should accept several to facilitate the purchase to the customer.
The fees for selling on eBay are 11.5% on the part of the total amount of the sale up to 2000 EUR and 2% on the part of the total amount of the sale that exceeds 2000 EUR. The flat fee per order is 0.05 EUR when the total amount of the order is less than 10.00 EUR, otherwise it will be 0.35 EUR.
Every month you can create up to 150 ads for free, if you need to publish more each ad will cost you 0.35 EUR. Also, there are some extra fees that allow you to improve your ad like: schedule an ad, add a second category or add a subtitle.
4. Etsy
So far, we have seen websites that can help any business model, both for manufacturers and for resellers and distributors, however, it is time to analyze a platform that is focused on the marketing of handmade items, it is Etsy.
Etsy is an e-commerce platform specialized in handmade, vintage and unique products that you can sell worldwide. If you have a passion for crafting or creating custom products, Etsy can be the perfect place to sell your products and connect with buyers who value originality and craftsmanship.
Tips for selling on Etsy
The first thing you need to do is create your seller profile on Etsy and the platform will handle your online sales transactions. You should take into account that there are several fees:
- Publishing your first item will cost you $0.20.
- 5 % Transaction fee
- 4 % + 0,30 € payment processing fee
- Offsite advertising fee: 15 %.
One of the most important advantages of Etsy, is that it pays to advertise your items outside the same platform on Google Ads and Facebook Ads, while as a seller you only pay a fee when you make a sale thanks to one of those ads. You should take into account that you have to manage your orders that you sell on this platform because it does not offer you logistics.
5. Ruby Lane
Ruby Lane may seem an unknown platform, but it has the best purchase intent. It is a marketplace specialized in antiques and vintage items, so it is focused on a very specific and committed niche market. If you are interested in making money with antique or collectible products, then this is the ideal platform for you.
Tips for selling on Ruby Lane
One of the major benefits of selling on Ruby Lane is that sellers can qualify to sell their products on the platform if they do business exclusively on the platform, have added at least seven items in the last week and use the advanced image processing feature.
On the other hand, you should take into account that the page allows buyers to negotiate prices, although it seems a disadvantage this can help you to start reviewing the value of your products, it is also very useful when you have a product in high demand. Also, you must keep in mind that you must vary the final price of your sale, as it does not allow you to place the shipping price.
6. Facebook Marketplace
Facebook Marketplace is an online sales platform integrated into the Facebook social network. With Facebook Marketplace, you can sell new or used products directly to people in your local area. The platform is easy to use and offers a convenient way to sell products without having to set up a separate online store.
Tips to sell on Facebook Marketplace
Facebook Marketplace is undoubtedly one of the easiest platforms to start selling online, even when you just want to sell a few items from home. It does not ask you a fee for posting ads, but you can pay to promote your product within the marketplace, this way you will have more chances to reach the ideal buyer.
The key to sell your products on Facebook is to carefully fill out the form, specifying the area where you want your ad to be displayed, the detailed description of your product and the category where you want it to be published. Also, it is important that you add good quality photos to catch the attention of buyers.
Whether you are looking to sell handmade products, new or used products, or create your own online store, these 6 platforms offer a wide variety of options to sell online effectively. Explore these options, find the platform that best suits your needs and start selling online today. Tell us, which is your favorite platform to sell online?