10 SEO strategies to boost your ecommerce sales

Having a website is not enough, today it is essential that your potential customers find your online store easily. This is where search engine optimization or SEO comes into play. Here are some key SEO techniques for your ecommerce that will help you achieve online success.

1. Keyword Research

The foundation of any effective SEO strategy is solid keyword research. Keywords are terms or sets of words that people often type into search engines. By integrating them into your content, you help search engines recommend your content to web surfers.

Start by identifying the terms and phrases that your potential customers are using to search for products similar to what you offer, you can use tools like Google Keyword Planner, Ahrefs or SEMrush to find relevant and high-volume keywords in your niche market.

Finding the keywords that most interest your target audience is one of the most important aspects of SEO for your ecommerce, because in addition to helping you rank, they will give you a guide to start creating content or simply to describe your products.

2. On-Page Optimization

Another crucial aspect of SEO for your ecommerce is on-page optimization, which refers to all the measures you can take within your website to improve its position in search engines.

• Title tags and meta descriptions: make sure that each page of your ecommerce has a unique title tag and an attractive meta description. Include your main keywords in a natural way.

• Headings (H1, H2, H3): order within your content is well valued by search engines and by the audience, so use headings to structure your content. The H1 heading should include the main keyword, and each page should have only one H1.

• Quality content: create detailed and unique product descriptions. Avoid duplicate content and make sure each page has valuable and relevant content.

• Friendly URLs: Use clean, descriptive URLs that include keywords. For example, instead of “www.tusitio.com/product123”, use “www.tusitio.com/zapatos-deportivos”.

3. Image Optimization

Images play a crucial role in an ecommerce site, in fact they are the letter of presentation of your products, so they should be as clear and detailed as possible, but they can also affect the loading speed if they are not optimized correctly, here are some tips to get the most out of your images:

• Descriptive file names: rename your images using relevant keywords before uploading them.

• Alt Text: Alt text should describe the image and contain relevant keywords.

• Image compression: use tools such as TinyPNG or JPEG-Optimizer to reduce the size of your images without sacrificing quality.

4. Site speed

A fast website not only improves the user experience, but is also favored by search engines, to make your site load quickly check the following:

• Quality hosting: invest in a good hosting provider.

• Minimize the code: reduce the size of CSS, JavaScript and HTML files.

• Use a Content Delivery Network (CDN): a CDN can significantly improve load times by distributing content across multiple servers.

5. Mobile optimization

Currently the vast majority of Internet users navigate through their mobile devices, and not through a computer, so the design of your e-commerce page must be responsive, that is to say that navigation through a cell phone or tablet is as comfortable as from a desktop computer. Google gives preference to websites that are mobile-friendly.

It is also important to carry out mobile usability tests. Use tools such as Google Mobile-Friendly Test to verify the mobile optimization of your site.

6. Technical SEO

Technical SEO refers to website optimization from a technical point of view to ensure that search engines can crawl and index your site efficiently. Here are some recommendations:

• XML Sitemap: create and submit a sitemap to Google Search Console to help search engines understand the structure of your site.

• Robots.txt file: set up this file correctly to tell search engines which pages to crawl and which not to crawl, it helps prevent requests to your site from being overloaded.

• HTTPS: make sure your site uses HTTPS for a secure connection.

7. Internal and external links

Your users will thank you for all the information you can give them, and one way to achieve this is by directing traffic through internal and external links to sites with relevant information.

• Internal links: use internal links to direct users to other relevant parts of your site. This not only improves navigation, but also helps search engines understand the structure of your site.

• External links: get quality links from other websites to yours. This can improve your authority and visibility in search engines.

8. Use social networks to attract traffic and generate backlinks

Social networks are powerful platforms to share your content, interact with your audience, but they are also an excellent strategy to attract more traffic to your e-commerce and ultimately generate high quality backlinks.

Backlinks are links that point from one website to another. It is like a “vote of confidence” that one website gives to another, they are important because search engines like Google consider them an important factor in determining the relevance and authority of a web page. One way to get backlinks to your e-commerce is through social networks, here are some tips to get them:

• Share your posts in relevant groups: share your posts in LinkedIn, Facebook or Reddit groups or wherever your target audience is present.

• Encourage your followers to share your content: Encourage your followers to share your content on their own social networks, use the power of UGC marketing to your advantage and ask them to recommend or share you on their profiles.

9. Content marketing

Content is king in SEO. Content marketing may seem a complicated and demanding task within an e-commerce, however you can achieve it if you keep a blog in your ecommerce and publish useful and relevant content on a regular basis. This will not only attract organic traffic, but also establish your authority in the niche.

10. Analysis and monitoring

Evaluating is always a fundamental part of any marketing strategy and SEO is no exception, so we suggest you use tools like Google Analytics and Google Search Console to monitor your SEO performance. Analyze the traffic, the keywords that are generating visits and adjust your strategy according to the results.

SEO for ecommerce is an ongoing process that requires constant attention and adjustment. By implementing these techniques, you can significantly improve the visibility of your online store, attract more traffic and increase your sales. Remember that SEO success does not happen overnight, but with persistence and strategy, results will come. Tell us, do you know any other tips to improve the SEO of an e-commerce?