Mexican fashion is not just clothing; it is a statement of creativity, tradition and vision that connects us to our roots while looking to the future. Designers like Carla Fernandez and national brands have taken our essence to the international level, showing the world that, in every thread and embroidery, there is a story that deserves to be told.
A legacy of tradition and diversity
From embroidery inspired by indigenous cultures to the collections paraded on runways in New York and Paris, Mexican fashion is a living reflection of our cultural diversity. But did you know that the fashion industry is also a key economic engine? This sector generates jobs for 2.3 million people in Mexico, according to recent data. In addition, apparel manufacturing reached a Gross Domestic Product (GDP) of $6.58 billion MX in the second quarter of 2024, with a growth of 5.06% over the previous quarter. This shows that fashion is not only art, but also a solid pillar for our economy.
A culture that crosses borders
Mexican fashion not only triumphs locally, but has also conquered international markets. Our main trading partner is the United States, which receives 89.4% of our textile exports. It is followed by countries such as El Salvador (1.5%), Canada (1.2%), Nicaragua (1.1%) and Guatemala (1.0%). These figures reflect how the quality and originality of our textiles have a place in closets around the world.
The evolving industry
What began as a local industry focused on traditional garments has now transformed into a vibrant ecosystem. Haute couture, sustainable fashion and collaborations with indigenous communities have marked a before and after. This growth has been driven by:
- Digitalization: e-commerce platforms and social networks have allowed Mexican brands to connect with international audiences.
- Sustainable fashion: Designers are betting on eco-friendly materials and responsible processes, aligning with global trends.
- Artistic collaborations: The union of designers and artisans has resulted in unique pieces that merge the best of both worlds.
Terra Networks and the digitalization of the Mexican fashion industry
In an increasingly digital world, the fashion industry needs strategic allies to stay at the forefront. Terra Networks, with more than 25 years of experience in the digital industry, has established itself as a benchmark in Latin America offering innovative and flexible solutions for companies in different sectors.
For the fashion industry, Terra Networks provides digital platforms that optimize the communication and promotion of brands, in addition to integrating B2B e-commerce solutions that facilitate the connection between retailers and suppliers. Through its EDI integration services and its expertise in digital monetization, it helps boost the online presence of Mexican brands, allowing them to compete in a global market.
With partners like Terra Networks, the digitalization of Mexican fashion becomes a tangible opportunity to grow, innovate and connect with new audiences, ensuring that our creations continue to leave their mark around the world.
The impact of fashion on our identity
Every Mexican garment tells a story. From the sarape of Saltillo to the embroidered dresses of Chiapas, these creations not only adorn; they also preserve our history and reflect our capacity to innovate.
Mexican fashion, besides being a bridge between the local and the global, reminds us that our roots are our greatest strength. And while the world continues to discover our collections, we continue to leave an indelible mark on every runway, market and showcase.