15th Meeting, August 28, 2024
Venue: Escuela de Gobierno y Transformación Pública del Tecnológico de Monterrey, (Ciudad de...
How are marketers preparing for a cookie-free world?
New marketing alternatives without third-party cookies Since the beginning of Internet advertising, cookies have been one of the most important sources of data for web developers, web designers and digital marketers, so the banning of cookies in browsers sounds like...
8 steps to use Instagram in your business
If you are looking for the best network for your business, this post will interest you, because we are going to explain how to use Instagram to boost your business. Among all the social networks, Instagram is the best for business, and we are going to explain why....
Marketing strategies for generation Z
Generation Z is currently one of the most important segments of the market, however capturing their attention can be a bit complicated, so today we want to show you how brands manage to capture the attention of generation Z. According to Forbes, generation Z, also...
Security tips for surfing the Internet
Nowadays, we have more and more sensitive data on the Internet and this makes us more vulnerable, asking yourself how to be protected on the Internet while surfing is not a question that is not superfluous and today we are going to help you to solve it with some tips...
This is the story of Fer
I had already had the idea of starting a business in my head for some time, I just didn't dare... I thought it was too risky. With the pandemic, at my work they sent us all to work from home. You can imagine how complicated it was at first for me, because I have a 3...
Advantages of branding for your business
Do you know what branding is, and what is the importance of branding? If you are not sure of your answer you should not worry because this is one of the concepts that can be more ambiguous, so today we are going to explore it and especially show the importance it has...
Know the benefits of having an .mx domain
If you have already decided to create your own website and you are starting to select the name of your domain, you might have doubts about the differences between a .com and a .mx domain. If this is your situation, continue reading because this post has the objective...
Traditional or digital marketing, which one is better for your business?
If you have a business, you are probably wondering which is the best type of marketing for your business, so today we are going to compare the advantages and disadvantages of digital marketing and traditional marketing. Today we will have a classic fight: traditional...
Advantages and disadvantages of digital media for startups
Every day we are more connected to the digital world, however in a world so connected and with so much supply you may be confused about what are the best digital media to use in your venture, so today we will review the advantages and disadvantages of the different...
Importance of making a Customer Journey Map in your business
According to recent studies, companies that care about understanding how users interact with the buying process and why they buy one product and not another are more likely to succeed, for this there are several tools you can use. Today, we will show you the...
José Torres, but for his friends “Pepe Towers”.
My name is José "el Pepe" Torres, but everyone knows me as El Pepe Towers. It was really bad to be fired, but after the bitter pill, I realized that maybe this was what I needed to make a living. I realized that maybe this was what I needed to make a living from what...
What is Lead Nurturing and how to apply it?
Getting leads and converting them into customers is an important step to build the success of any venture, so today we will teach you what lead nurturing is and how you can apply it in your marketing strategy. If you already have a marketing plan for your business,...
5 tips to increase the performance of your website
Today all your competition is on the Internet, so your e-commerce must be better than the others and if you were wondering how to improve the performance of my website?, then keep reading because we are going to give you 6 tips to make your e-commerce or website work...
5 steps to make a digital campaign as an entrepreneur
An entrepreneur knows that he has to take advantage of all the resources at hand to boost his business, unlike other entrepreneurs, he has to learn from everything and optimize his time because he has to be involved in all aspects of his venture, so today we will...
Andrés “The expert”
Since I was a little kid I liked everything that had to do with computers and not to mention how I got when they finally installed internet in my house, listening to the dial up sound "ba bup beep bup bup bup bup bup bup bup" was literally music to my ears. Today,...