15th Meeting, August 28, 2024
Venue: Escuela de Gobierno y Transformación Pública del Tecnológico de Monterrey, (Ciudad de...
7 tips to make sales in your business
Sales are the engine of business and capturing leads and being in contact with potential customers is not always enough to increase sales, so today we will show you some strategies to convert leads into sales. There is nothing more rewarding than seeing how a lead...
Marketing strategies for the World Cup without harming FIFA’s copyright
Soccer always attracts the attention of most consumers, that's why the World Cup generates conversation and attention, so you will surely want to take advantage of this season to attract attention to your business and today we will explain how to do this advertising...
Buen Fin marketing strategy
The Buen Fin is just around the corner and although it is usually a season with guaranteed sales, today we want to give you some strategies to implement in your Buen Fin campaign and boost your results. For many businesses the Buen Fin means one of the best sales...
It is possible to do digital marketing without affecting privacy
For a long time data was the lifeblood of digital marketing, now personal data protection laws and users' concerns about their privacy pose a threat. So, today we will explore what is the future of marketing in the age of privacy. Digital marketing is reinventing...
How you can design a sales funnel for your business
If you've been running your business for a while you've probably already heard about sales funnels, but if you want to know what exactly they are and how they can help your business stay here because here we will explain what a sales funnel is and how to implement it...
5 things you need to know before starting your own business
If you are reading this, it is because you have the desire to start your own business. For several decades, entrepreneurship has been presented as a viable option for those who have a good idea or for those who do not want to live working for someone all their lives....
What opportunities does the metaverse have for Mexicans?
The metaverse has been in the market for a year now and has shown that it is not only a space for leisure and games, so in this post we are going to analyze if the Metaverse has become attractive for Mexicans and what are the possible opportunities. For now, we can...
Public relations tips for your venture
Nowadays, starting your own business is much easier than before. Every day the necessary tools to start a business are more at hand, but there are many things that we still can not leave in the hands of software or artificial intelligence, one of them is public...
The most common mistakes in marketing
Marketing is not a recipe that you can follow to the letter to get the results you expect, there are some strategies that may not serve your business and there are others that may be difficult to implement and therefore do not give the results you expect, so today we...
Tips to implement CRM in your business
Today companies that focus on the customer are the most successful, however making this transformation can be complicated, so today we want to teach you what CRM is and how to implement it so that your business implements a system that helps you put the customer at...
What is a value proposition and how to make it?
Why should a customer buy your product instead of a competitor's? What does your service offer that someone else does not? How does your service improve your customer's life? These are some of the questions that must be answered in a project value proposition if you...
Tips to be a good leader in this new reality
The new reality has made us rethink many aspects of our lives and of course has changed the way we run our business, so today we are going to present three keys to leadership in the new reality, so that, as a leader, you can take your business on the right path that...
Benefits and tips for web prototyping
An idea does not become real until we put it on paper and the same happens if you want to start with your website, so today we want to tell you the benefits of web prototyping in interface design. Starting a website is usually a task that takes a lot of time and work,...
Tips to choose the best name for your venture
Sometimes the hardest part of starting your venture is naming it, that's why today we bring you naming strategies for your venture, because you can't leave something so important to the last minute. Naming is an important part of your branding strategy, because it...
How are marketers preparing for a cookie-free world?
New marketing alternatives without third-party cookies Since the beginning of Internet advertising, cookies have been one of the most important sources of data for web developers, web designers and digital marketers, so the banning of cookies in browsers sounds like...